Telecom · Türkiye

Building a Master Data-Driven Data Governance Features

Customer and billing data were fragmented across multiple disconnected legacy systems, creating inconsistencies that directly impacted customer lifecycle processes, billing accuracy, operational efficiency, and regulatory compliance.

Telecom
A Global Telecom Operator·Türkiye
210+
DQ Rule Automated
20+
Attribute Prioritized
640K+
Data Fixes Executed
Case Highlights
Telecom · Türkiye
Building a Master Data-Driven Data Governance Features
A Global Telecom Operator
Telecom
Telecom
210+
DQ Rule Automated
20+
Attribute Prioritized
640K+
Data Fixes Executed
Case Detail
The Challenge

Customer and billing data were fragmented across multiple disconnected legacy systems, creating inconsistencies that directly impacted customer lifecycle processes, billing accuracy, operational efficiency, and regulatory compliance. The absence of an established data governance framework limited operational accountability, as data ownership responsibilities across business domains were not clearly defined. To ensure sustainable cross-system consistency, the organization required clearly identified data owners, lifecycle-based data quality rule sets, and standardized enterprise data dictionaries. At the beginning of the transformation, critical business data needed to be validated, standardized, and continuously monitored to prevent unexpected complications during the transition process.

Our Approach

Key data domains impacting the customer lifecycle were identified and prioritized, with a strong focus on customer profile and billing-related attributes. Data ownership across these domains was clearly defined to establish accountability and enable effective governance of data quality rules. Logical data quality validations and cross-system consistency controls were developed to detect inconsistencies across enterprise systems. Automated monitoring and notification mechanisms were implemented to track data quality issues, inform business data owners, and support operational teams responsible for corrective actions. Domain-specific validations were executed within each system, while cross-system consistency checks were implemented for attributes defined within the scope of master data, ensuring alignment across systems. These controls were developed through the governance platform, enabling structured rule execution and relationship validations across systems. Weekly and monthly summary outputs were then delivered via Tableau dashboards to provide visibility into data quality trends and operational impact.

The Outcome

The organization established a stronger enterprise-wide data governance culture and sustainable data quality management practices. Data reliability was significantly improved ahead of the large-scale system migration, reducing transition risks. Manual interventions within billing operations were minimized, improving operational efficiency and process accuracy. Critical data issues that could potentially lead to regulatory penalties were resolved, while customer lifecycle-impacting inconsistencies were proactively prevented. Root-cause analysis revealed order management processes as the primary source of recurring data inconsistencies, leading to the launch of targeted improvement initiatives to eliminate the underlying issues. In parallel, the company’s data governance mindset and operational ownership model were further enhanced to support sustainable data quality management.

210+
DQ Rule Automated
20+
Attribute Prioritized
640K+
Data Fixes Executed
Technologies Used
PL/SQLSMART DQ Governance ToolOracle ExadataTableau