Accelerator 03 — Telecommunications

Subscriber Data, Unified.
Revenue Intelligence,
Activated.

A unified data model for mobile network operators — covering subscriber, usage, billing, network, and commercial data. Pre-built for churn analytics, CLV modelling, revenue assurance, and campaign performance measurement.

Subscriber 360Churn AnalyticsCLV ModellingUsage & CDRBilling & RevenueNetwork PerformanceCampaign AnalyticsRevenue AssuranceFraud Detection
Delivery Package Includes
Logical & physical model documentation
CDR aggregation and transformation templates
140+ churn and CLV feature definitions
Revenue assurance reconciliation logic
Campaign data model and attribution structures
Network performance data structures
140+
Churn & CLV features
6
Data domains
60%
Design time saved
3
Billing modes covered
Business Value

Why This Accelerator
Moves the Needle

Telecom operators handle extraordinary data volumes — billions of CDRs per day, real-time network events, and subscriber interactions across multiple products and channels. But volume alone does not create intelligence. Most operators struggle to turn this data into commercial value because the underlying data model was not designed for analytics — it was designed for billing.

Our Telecom Data Model provides a unified analytical layer on top of your BSS/OSS landscape — bringing subscriber, usage, billing, network, and commercial data together in a single model designed for the analytical and commercial use cases that drive revenue.

The model has been built from multiple MNO engagements — handling the nuances of prepaid, postpaid, convergent, and wholesale billing structures that generic data models miss.

140+ Churn Features Pre-Built
Behavioural, usage, billing, and network features for churn and CLV modelling are pre-defined and documented — eliminating weeks of feature engineering at the start of every ML project.
Revenue Assurance Logic Included
CDR-to-billing reconciliation structures, unbilled usage detection patterns, and rating error identification logic are pre-built — reducing revenue leakage from day one of operation.
Campaign Attribution Ready
Campaign performance measurement data model — including holdout group management, channel attribution, and A/B test infrastructure — is pre-built and ready to connect to your campaign engine.
Network Performance Layer
Network events, cell performance, and quality-of-service data is modelled for operational analytics — enabling correlation between network degradation and subscriber churn or complaint patterns.
Model Scope

The Full Telecom Data Picture.

The Telecom Data Model spans subscriber, commercial, network, and operational domains — covering prepaid, postpaid, and convergent billing structures.

Subscriber & Customer
Subscriber 360 profile
Prepaid / postpaid / convergent
SIM & device history
Lifecycle stage & tenure
Household & group linking
Product & Tariff
Product catalogue & bundles
Tariff & rate plan history
Add-on & roaming products
Contract & commitment terms
Promotion & discount history
Usage & CDR
Voice, SMS, and data CDRs
Usage aggregation (daily / monthly)
Roaming usage & events
Data consumption by app
Service usage patterns
Billing & Revenue
Invoice & payment history
Revenue by product & channel
Debt & collection status
Revenue assurance controls
Leakage detection patterns
Network & Operations
Cell & site performance
Network event & alarm
QoS & experience metrics
Coverage & capacity data
Incident & outage history
Analytics Features
Churn propensity features (140+)
CLV model input layer
Campaign attribution data
Segment & RFM labels
Fraud & abuse signals
Implementation

From Accelerator
to Production.

The accelerator is the starting point, not a finished product. CALIGO adapts it to your source systems, technology stack, and regulatory requirements — dramatically compressing the design and build phases.

01
BSS / OSS System Mapping
We map your billing, CRM, mediation, and network management systems against the telecom model entities — identifying coverage and gaps.
02
CDR Aggregation Design
We design the CDR processing and aggregation pipeline — handling volume, deduplication, and the conversion of raw call records into analytical usage aggregates.
03
Billing Mode Adaptation
The model is adapted for your specific billing modes — prepaid, postpaid, convergent — including any MVNO or wholesale structures in scope.
04
Feature Engineering Validation
The 140+ pre-built churn and CLV features are validated against your data — confirming availability, populating rates, and adapting definitions where needed.
05
Revenue Assurance Calibration
Revenue assurance rules are calibrated against your billing system — establishing baseline leakage measurement and reconciliation tolerances.
Typical Impact vs. Greenfield
Churn / CLV features pre-built
140+
CDR volume handled (per day)
Billions
Design phase reduction
50–60% faster
Revenue assurance patterns
Pre-built
Campaign attribution framework
Included
See the Telecom Model Against Your Subscriber Data.
We run a BSS/OSS source assessment to map your systems against the telecom model — and show you exactly how many of the 140+ churn features are immediately available.