Our customer’s need was managing their interactions through digital platforms (Facebook etc.). Although they had “Campaign Management” system with full capability for the proposals and order processes, main goal was to take this touch to a new level. Targeting the customers accurately was critical for their goal.
Our approach & Solution
As we worked with them for ” Campaign Management ” implementation, we took advantage of our expertise for Campaign Datamarts and customer interactions. Target customer set and required attributes are prepared from campaign management system. Customers current product ownerships, their eligibilities with other products, customer interaction history are added to the output for further connection.
- Amazon S3 for Object Storage
- ETL tool (ODI) and Databases Procedures for data integration